CK One new campaign: Musings on an All-Inclusive Marketing Culture

The emblematic fragrance of the 90s, the unisex CK One by Calvin Klein is relaunching with a new television and print ad campaign (shot by the legendary Steven Meisel), a beautiful song written by British musician and model Jamie Burke and a special, limited edition fragrance bottle packaged with an mP3 speaker.The idea behind relaunch of the CK One fragrance is about bringing people together,