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BYS' Spring/Summer Trends and Makeup Collection


BYS, a relatively new player in the local beauty industry kicks off the summer season with a wild explosion of colors through their Spring/Summer makeup collection. They've been here since last year, and I only got a chance to check them out just recently, so I'm sure most of your are already familiar with this brand. To those who are completely new to it, here's a short and sweet introduction:

BYS, which stands for Be YourSelf, is perhaps Australia's largest drugstore makeup chain. They have over a thousand beauty products for the complexion, eyes, cheeks, lips, brows, body, nails, (which is what the brand is truly known for) as well as makeup tools. BYS believes that looking good does not have to be expensive and most of all, it means that you have to be yourself, hence the sheer variety of makeups to choose from-it's impossible to not find something that won't compliment your style! They also have a mineral makeup collection called Minerals Naturale, which I think is the most affordable international mineral makeup line I've ever encountered. BYS is also a proud cruelty- free company.


The Spring/Summer makeup trends presentation was held at Seda Hotel, The Fort High Street, BGC. Before the actual presentation, we were all given a chance to test BYS' classic makeups, and the ones from the new collection.

Click READ MORE and get the first dibs on BYS' Spring/Summer makeup collection and forecast!

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